One month ago, I met with a client about helping her with her next launch.

She let me know she didn’t need me this round because she was in “beta” or what I would consider a soft launch.

She said she was “just going to send an email to her list”.

She felt completely confident that she could handle it on her own.

This week, she called me because she’s completely overwhelmed and needs my help.

This wasn’t a surprise to me. Most of my clients do exactly this.

In this week’s video, I share why you need a launch strategist even in a soft launch or beta.

Join the convo with @FaridehCeaser. How did using a #launch #strategist work for you?TWEET THIS!

Have you hired a launch strategist for your launch? How did it work out? Are you doing a soft launch and losing your mind?

Comment below and we’ll all give you a big hug.