When in doubt take a selfie

This article was originally called “Why You Don’t Know What To Say On Social Media” (Tweet that!)… but, the above title is just too delicious.

Accordian Selfie

Accordian Selfie

Last night, I was working on some music marketing for my group Rosie & the Riveter. We’ve received funding from Creative Saskatchewan to assist us with some online marketing. I was busy trying to make a strategy and a plan for our social platforms.

We’re recording some high end videos which is a great start.


I realized we don’t have enough to talk about. And neither do you.

Not having enough to talk about is why you don’t know what to say on social media and why your Facebook goes weeks without an update.

To be fresh, original, fun and interesting, you need content – not just 4 videos – but, regular and consistent content that is meaningful and not just making noise.

Here are some social media content ideas I’ve come up for us that might be useful for you.

CTV Interview Selfie - Moments before air

CTV Interview Selfie – Moments before air

1) Behind the scenes photography & stories

Building a connection with your customers is about sharing your process and what happens before your work comes out looking perfect. Obviously musicians have it easy – they can post photos with famous people, super fans and green rooms. Here’s an example of backstage access on Leah Kalamkis’ blog “Behind the scenes on the making of an E-Course“. Her whole blog has a “behind the scenes” focus.

2) Bite sized chunks

Imagine you went on a trip. You could make one blog post that says something vague like: “We went surfing, had dinner at a few cool places and then I caught up with my in-laws who made me wanna punch myself in the face” or…

You could write 3 blog posts: “I faced a shark, and lived to tell the tale”, “A foodies delight in_____” and “Why my in-laws are insane but I still love them”.

You will have more to write about if you break your content into bite-sized chunks. Try it out.

3) Batch work

People who make consistent content batch it.

In one day, they make a compilation of videos, blog posts and photography. This way, they aren’t stuck sitting at their computer creating content day in and day out. It makes the whole processes much faster.

You can start by taking photos of your work process for Facebook, making a list of quotes that inspire you for Twitter and coming up with 12 blog titles that you can come back to when you need some inspiration.

Dinosaur Onezie Selfie

Dinosaur Onezie Selfie

4) When in doubt take a selfie

Duck face or not, your customers love your selfies. It’s not just that you are gorgeous, they also get to see you in the flesh interacting with your environment.

But aren’t selfies inherently evil? If you look at my instagram account you’ll notice it’s almost entirely selfies and cat photos. When I noticed this I felt selfconscious because people are always harping on how selfies are egotistical and cats photos are for stupid, lonely girls….not exactly good for business.

But now, I see these photos as an act of feminism largely due to this article.

Go on, empower yourself! Take a picture of yourself and the stuff that you love. Send it to me on Twitter, Instagram or in the comments below.

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{ 16 comments… add one }
  • Leah

    Bam! Great advice. I personally love behind the scenes posts and that’s why I try to do that often (and they tend to be the most popular). I could do a better job of doing behind the scenes social media updates though. In particular, behind the scenes selfies! Thanks for the reminder. You’re selfies are some of my favorite posts (and for other people/brands too) so I don’t know why I feel uncomfy doing it. But you’re right, I need to get over it and get into some selfie action 🙂 And THANK YOU for the shout out. You’re the best.

    • Farideh

      Selfies are awesome and my favorite posts too! I’m glad I’m not the only one who was nervous.

  • Great post! I want a dinosaur onesie now though 😉

    Selfies have become a thing for me in 2014 too 🙂

    • Farideh

      I think dinosaur onezie selfies should be a standard in everyones photo album. I can’t wait to see yours.

      • Leah

        Ok, where’s the link for a dinosaur onezie please! International shipping required because these frenchies wouldn’t be caught dead selling one.

  • april

    haha. Farideh, you make me laugh, and also think more critically about why I might not get a response when I post something. I love your selfies.

  • WHAT? All the cool chicks post cat photos on Instagram. 😀

    This was very helpful. I am so flummoxed about what to do with my Facebook page. I’m a pet industry copywriter so do I focus mainly on marketing or copywriting or pets or what? I’m really all over the place and it’s kind of making me crazy. I think I can do all of those things but it would be nice to have a focux, too.

    Funny thing…posted a picture of my dog yesterday on my Facebook page and it got a better response than most of the stuff I post. Does that count as a selfie?

    • Farideh

      I love your blogs about your animals. And since you are a copy writer for the pet industry that makes sooo much sense.
      I absolutely agree – for any of this to work we have to have a cohesive message that we are always reiterating – even in the selfies.

  • Oh man, this is good stuff. I actually had the most boring Facebook Biz page for like a year because all I did was put my blog posts up. Now I make a note to go in and put something in more regularly and engage more. It’s been in these little acts that I get more subscribers and new clients (who knew?)!

    • Farideh

      Yes! It’s true – I think we forget that our clients LOVE to see the human being. Yay for more subscribers and new clients. I am in love with your website Anna!

  • I love the Batch Work idea! I need to work on that! I don’t do too many selfies, but I I certainly don’t shame on others that do (I just can’t ever get mine to look decent…up the nose shots are a no no to me). 🙂

  • Cute! I totally love the behind the scenes images! (I just started an Instagram project called #mydeskmondays if you want to join in!!)

  • Hi Farideh, great reminder! I’m totally going to be pulling out the selfies more often (it might force me out of my pj’s a few times a week!).

  • Yes! I love a good selfie, I’m sure even the haters secretly do too.

    I love batch working on tasks. But at the same time I love spur of the moment creativity. I think it’s nice to have a balance of both.

  • I love how your humor shines through in your posts! I would love to get better at the batch work idea…great advice.

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Nikki-Elledge-Brown-300x300I love how Farideh takes the overwhelm out of something we all tend to resist like crazy (even though we *know* it can lead to direct ROI!). The way she breaks each step into simple (often melodic) chunks is as delightfully refreshing as she is.
Nikki Elledge Brown, nikkielledgebrown.com