I’ve been experimenting with Facebook Ads since June.

I wanted to try them for many reasons. The first being I’m working on growing my own list and the 2nd being many of my clients want to know more about Facebook ads to support their launches.

I thought I’d share with you my learning on this blog so you can learn from my mistakes and insights along the way.

Facebook Ads to Promote My Freebie

I have a great opt-in that people seem to love. In exchange for someone’s mailing address they get a free 30 Day launch plan & calendar. Since it was converting well WITHOUT advertising, I wanted to see what the results were WITH advertising.

Here’s what I learned:

Best Audience:  Email Subscriber Lookalikes
You can go into Facebook, upload your mailing list subscribers and Facebook will search for people with similar Facebook habits. You can than add additional targeting like countries, age, gender and interests.

This is what I did and I had about 70,000 people to promote to. About 4% of the people who saw the ad clicked and signed up.

Other audiences I tried with varying results: People who like Major Pages, Website Traffic and people who like similar pages.

Best Ad: Kinda Ugly
In the end I actually tried 6 different visuals because it seemed insane to me that what I consider to be the ugliest, actually converted the best. Also, many Facebook experts suggest using your face to make it look genuine. Actually, that didn’t work so well.

This ad cost .50cents a conversion. Why does everyone hate the sky so much?

Screen Shot 2014-08-27 at 10.24.53 AM

This sucker cost .32 cents a conversion. But I’m so PRETTY! Don’t you just wanna click to meet me?

Screen Shot 2014-08-27 at 10.24.35 AM
Alright weirdos! I guess you love this ugly ad. This ad converted at a magical .23 cents. BLAMO! I guess thats the magic of geo print.

Screen Shot 2014-08-27 at 10.24.08 AM

Overall Cost and Budget?
In the end I spent about $95 on this ad series and added about 350 people to my list. I started with a budget of $3. After 36 hours when the other ads weren’t performing as well I pulled them and upped the budget to $10 and ran it for a week.

Reflections

I’m happy about this investment because with these people on my mailing list. I continued our relationship by adding new blogs and newsletters each week, adding trust and friendships that would help with selling my Fun & Simple Launch down the way.

Facebook Ads to Promote a Webinar

Gearing up and during the launch of the Fun & Simple Launch I decided to do 3 webinars to promote to my list and the greater public. Webinar’s tend to have a high conversion to sale rate but also I find it a great way to get to know the people on my list.

By this time the best audience continued to be my email subscriber lookalikes so I kept with that.

I ran 3 different images again and the results came in AGAIN as “a little ugly” is what people like to click on.

This beautiful woman cost be 2.01 for a conversion! WHA? Don’t worry I pulled her pretty quickly. 
Screen Shot 2014-08-27 at 10.26.55 AM

Even my nice little pic converted to webinar sign ups at .89 cents
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This ugly little ad converted to webinar sinups at .58 cents. GEO WINS AGAIN! I bet if I took my face off and added comic sans font it would work better (this is joke, I have too much dignity for comic sans).

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Overall Costs & Budget?
For the three webinars I spent roughly $200 promoting and have had over 300 signups. The ads above or all for the last one which happens tomorrow. I did a similar thing where I started with a small budget and once I saw what was converting I spent more.

Reflections

I’m not sure how I feel about these results. I think I have to see how tomorrow’s webinar goes and if it converts into someone enrolling for the Fun & Simple Launch. The ads while good, are still pretty high compared to the success of my freebie. Perhaps people aren’t as compelled to watch a webinar as they are to download a freebie.

I’m promoting these webinars at the end of August. September seems to be the time where EVERYONE is launching. I’m wondering if the cost of advertising on Facebook is just currently higher now that usual. I’ll keep testing to find the result.

Facebook Ads to Promote Your Product 

I tried something a little different with these Facebook Ads. I ran them DIRECTLY to my subscribers Facebook feeds.

I did this because the people on my list are those who want to launch. They know, and hopefully like and trust me. Of all the people online, my beautiful subscribers are the ones I want MOST to know about my launch.

I was able to get this ad to convert to website clicks (not purchases) at around .72 cents.

Screen Shot 2014-08-27 at 10.25.43 AM
Overall Cost & Budget

My list is small and intimate because of this so far I’ve spent $6 to ensure that the course is seen by my most important people. I’m pretty happy with that. More than anything I have the peace of mind knowing I’ve done all I can for my launch. Now, it’s just the waiting game.

Use Facebook ads to promote your #launch.- Tweet this

Facebook Ads Bonus!
Want to learn how to run Facebook ads for you launch? I’ve just created a Facebook Bonus for the Fun & Simple Launch. It’s 6 video series training module currently only available to those that enrol in the Fun & Simple Launch.

Do you have any questions for me about running Facebook Ads? Have you ran Facebook ads before? Tell us your secrets so we can all learn.