You’ve worked your butt off on a new program you ABSOLUTELY believe in.
You teased and created desire before your launch date.
Launch day came and went.
You check your PayPal links. Everything is working… so why is no one buying?
You start to have a freak out.
Whoa Betty! Hold your horses. Pause. Breathe.
You’re not alone.
I recently asked my private Facebook Group “Launch Warriors and Monster Slayers” what they would/did in this situation and here is what they said:
What I’ve done that was really helpful was ask “What’s holding you back from purchasing”. – Desiree Wolf, desireemarketing.com
I did a FAQ’s email that addressed details of the program and how to help convince your significant other that the program is worth purchasing. – Maureen Witten, beyourselfwellness.com
I scheduled a webinar to get in front of more people and expose them to my teaching. – Kelly Phillips, boostinteractivemedia.com
I reach out to people who expressed interest to find out if they have any questions. – Heidi Thompson, evolveyourweddingbusiness.com
If I was getting good traffic to the site but it wasn’t converting, then I’d presume that there was something in my copy that wasn’t hitting the spot, or that it wasn’t clear enough what I was offering or the value. – Callie Willows, wedowp.co.uk
Rather than lower the price, I added a time limited bonus that worked awesomely (is that a word?). I started to generate conversation around my offering that would increase excitement without being too salesy. And invited peers to the course so I would have influential testimonials for future launches!- Emmy Wu, emmywu.com
If your product is a high end product, know that individuals often need a few days to make a decision. In this case, be patient and keep promoting/selling your buns off.
Don’t be afraid to reach out to people personally. In this online world we forget that selling is about connection. Reach out and personally invite individuals to purchase the course and/or to a sales call.
Define success by what you can control. When we go into a launch with expectations around sales, we are bound to fail. You cannot control the buying impulse of your customer.
Instead consider defining success by what is in control. Here are some examples of success that is within your control:
- You created and launched a new product.
- You’ve grown in your abilities as an entrepreneur.
- Your team now knows how to launch.
- You grew in your comfortability to market and sell yourself.
You are not alone. Do not feel that this is some freaky thing that only happens to you. While we hear many stories of breakout success, these are rare. Often behind those breakout successes are multiple low sales launches where they learned from the school of life.
No matter how big our list is and how much we prepare, our first launch is a test. There is no way to predict the success of your launch.