How I doubled my list & tripled my clients in 2 weeks

This is the story of the power of one word.

You change one word.

You change everything.


This is my summer view when i'm not at my laptop

This is my summer view when i’m not at my laptop

Three weeks ago, I changed the name of what I do from:

Marketing Strategist to Launch Strategist.

I was inspired by my work with Leah Kalamakis on her launch Stress Less & Impress. I realized that out of all the areas of marketing, I loved launching the best especially launching online courses.

Psst. Little secret… I consider marketing and launching to be pretty much the same thing. Only “marketing” is pretty vague; whereas “launching” solves a problem.

This little word change become a MIGHTY sword… suddenly when people were struggling with launching their online course – they thought of ME.

Then, I took it one step further:

I created the BEST opt-in in human history.

… okay, maybe not that good, but close.

An opt-in is the bribe you give people in exchange for their email address.

In the past, I had put together what I considered to be my best work for my opt-in.  This time, I created the opt-in that everyone WANTED.

Ting, ting!

Not just MY best work, something other people would actually PAY me for.

I literally asked the internet, “What do you need for your launch?”. Here’s what I heard: checklists, calendars and all the launching stuff – all in one place.

So, I created the 30 Day Launch Plan Checklist & Calendar.

[Tweet “OOO! @faridehceaser doubled her list and tripled her clients. Find out how!”]

And the people be SWWOOONING for it.

Rightly so, It’s the best opt-in in human history.

You should download it… in exchange for your email address – of course.

The results are in.

In three days, I doubled my list.

This is the list I’d been growing for 10 MONTHS! The list that I’d put EVERYWHERE on my site and put up annoying lightboxes to make it happen.

DOUBLED with a little awesome opt-in! An opt-in I didn’t even promote that much.

Thats how powerful an opt-in can be.

Blamo! Awesomesauce!

In 3 weeks, I tripled my client base.

I had to hire another assistant. I paid for my flights to World Domination Summit (WDS).

I also let my husband know that from here on I was to be known as the Launch Queen. (This is similar to when I was 4 and would only be referred to as Aurora, Princess of Power). 

All hail the launch queen!

Ridiculous launch queen...but i love it

Ridiculous launch queen…but i love it

Oh, you should know that you have a name too. From here on  YOU are a “Launchette”… its like you’re in my  band, only you don’t have to have any musical ability. Maria gave me your sweet name.

Here’s how to double your list and increase your clients:

1) Ask yourself: “What do my clients ask me for”? Make that answer your opt-in – something small that helps them get to where they want to go.

2) Ask yourself: “What word should I change in my business to make a HUGE difference?” Think about solving a particular problem. What problem do you solve with your work?

Let me know below my little Launchette!


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{ 8 comments… add one }
  • I’m going to WDS! Hanging at The Nines with some lovely ladies :).

    I’d love help wordsmithing if you’re game. I make leaders lead better and team members go from order-takers to decision-makers. In general, I help put the fun back in dysfunction so the right shit gets done.

    Yeah. Like I said…I need some wordsmithing help, lol.

    Love the crown. Jen xoxo

    • We can finally Jam at WDS!

      I love, I help leaders lead and team members take action.

      How could we make it better? What do the leaders really want? Are they hiding out? Do they need to take a stand, do they need to be more compassionate, do they need to take their place?

      What is your special take? Do you help leaders lead and team members take action by understanding their true gifts, by learning to listen to eachother? Just get a bit more specific so i know that YOU are the one I give with.

      And who are you selling to? The team member or the leader? I feel like you might put an emphasis on a different one depending on who is buying. Ie. I help leaders MACRO lead so their team can take micro action (dealing with those leaders who nit pic – so more team focused). VS I empower leaders to take their place at the helm of innovation through creating action oriented teams. (leader oriented).

      Either way. Sounds wicked fun!

  • You’re a rockstar girl!! Loove everything you – can’t wait to work with you on my launch!! 🙂

  • Woohoo! Awesome!

    I need to wordsmith myself–I’m switching gears with my business, so gotta rework how I’m positioning myself!

  • Love this! Thanks for the awesome info. Brilliant!

  • Ohhh, such a good one!
    Going though a new website, I was calling myself a ”Cake Business Specialist”. Now going ‘Cake Business Coach’.
    I am offering 2 x opt ins for the first time, so will see what converts better (but thank you for getting me to think further about it.)

  • Ha!
    You are such an endless source of awesomeness.
    Big smooches and keep impressing!

  • Mike

    Everytime I read your blogs I think – “How can I alter this to use with what I’m doing?”

    I’m definitely no stranger to changing up script in opt-in forms for the sake of better audience, but I see how this particular strategy is almost like re-defining the product you are offering. ie- people obviously didn’t know they were looking for a marketing specialist, but the title “Launch Strategist” really resonated with them.

    Doubling or tripling your client base (or even just your mailing list) is a seriously heavy accomplishment.

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Julie-Headshot Farideh’s knowledge of tech and Facebook ads is something I didn’t have, but needed to make this launch a success…. Working with Farideh is amazing. She’s knowledgeable, professional and easy going. Plus, she helped make my launch successful and stress-free. That’s as good as launches get!
Julie Parker,