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Are you thinking about hopping on the course creation bandwagon? To help you build the best online learning experience you can, I asked 5 experts what their #1 tip was for creating a world-class online course. Here’s what these smart women entrepreneurs had to say.

Janet Kafadar

Program Design Specialist at

“My number #1 tip for creating an online course is to focus on the outcome of your course. This is incredibly important. What will the transformation be? What will they learn?

“The best way to do this is to get crystal clear on where your ideal clients are ‘right now’ and think of this is point A, then think of where they want to be at the end of course. This will help point you in the right direction to clarify the outcome.

“As I tell my clients, nobody wants to buy a course full of fluff that goes through the WHAT but not the HOW. Make sure you take your ideal clients on a journey and transformation to get to the outcome.”

Thinking about creating an online course? Grab this free course creation starter kit and planner >>

Jennifer Kennedy

Educator at Teach Good Stuff

“When creating any type of course – whether that’s a workshop, evergreen program, mini-course, etc. – the secret to making it engaging is to get students to take action. Your course should be broken up into “teaching moments” and “action moments.” Your students will get results and big wins when you encourage and motivate them to take action on the content you’ve presented in your course. A fabulous way to do that is with worksheets or assignments that relate to the content!”

Get the “5 Essential Elements of a Course” workbook >>

Dr. Kelly Edmonds

E-Learning Strategist & Course Designer at

“The best courses are designed with the learner in mind. What experience do you want him or her to have? So many people think they need to select the technology first, but it actually comes last. Once you determine what you want your learners to experience and learn, then you pick the platform and other tech tools to make that happen. For instance, if I wanted to coach others to change difficult habits, that course and its structure would be a completely different setup than if I wanted to teach how to create pretty PDFs.”

For more great tips on how to build remarkable courses, see Dr. Kelly Edmonds’ blog >>

Breanne Dyck

Founder of MNIB Consulting Inc.

“Creating a world-class online course isn’t actually about you or your business. It’s about figuring out who your Perfect Participants are and what they want to achieve.

“There’s actually a study which showed that simply by changing the question you ask before you start, you can create better curriculum and get better results for your students. The key is to stop asking ‘what do I want to teach’ and start asking ‘what do they want to be able to do as a result of this training.’ Focusing on the actions that will result is the key to making this work; they don’t want to learn information. They want to do something differently.

“Your job is to help them take the actions that will help them get where they want to go. That means meeting them where they are at and showing them how your expertise can help them get where they want to go.

“In the end, a world-class online course comes down to figuring out what your Perfect Participants think they want, what you know they need, and how you can get them taking the actions that will get them there.”

Discover what your Perfect Participants think they want (and what you know they need) with this free 4-step guide >>

Kathryn Hocking

Your eCourse Secret Weapon at

“To me, a world class online course is all about the attention to detail that ensures an exquisite customer experience and going above and beyond. At, we do this through sending thoughtful gifts via mail on purchase; offering amazing support in our forums; creating a beautiful experience through the custom designed membership site and materials; and sharing thoughtful surprises and extras, such as sending a gorgeous card in the mail to celebrate a win or support a participant during the hard times. It’s the little things that make a big difference.”

Download the free eCourse Starter Kit here >>

Follow these expert entrepreneur tips for creating the best online course. – TWEET THIS!


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