If you’ve been running your FB ads for awhile you might be running out of ideas on new potential clients you could start running your ads to.
Or perhaps, you haven’t even started running your FB ads but you know that targeting is the key piece you really want to maximize when it comes to FB ads.
I’ve put together 3 ways you can easily find new targets for your FB ads.
Facebook rewards the interesting and relevant. – tweet this!
If you want to drive the cost of your ads down you need to be interesting and relevant. Facebook wants its users to stay on Facebook, if all people see are boring irrelevant content then they leave and Facebook feels the pain.
What that means is great content isn’t enough, you need to get your eyes in front of the right people.
Don’t worry, Facebook has made this easy for you.
In the Power Editor (that’s the back end magic area of Facebook) you can target your ads to your perfect customer in a variety of ways. Yes, the basics like age, gender and location are available but also more interesting stuff like page likes, interests and life time events.
There’s some amazing targeting options, here’s a sample of some popular pages whose audience you can target:
- Tony Robbins
- Marie Forleo
- Doreen Virtue
- Louise Hay
- Kate Northrup
- Kris Carr
In your industry, it’s likely you’ll be able to find the pages potential clients already follow and you can target your ads to their newsfeeds on Facebook and Instagram.
Here’s a sample of various interests you can target:
- Search engine optimization
- Pinup fashion
- Dog lovers
You can also target people by life events like:
- Engaged in the last 12 months (psst if you’re a wedding planner tell me you are taking advantage of this)
- Parent (you can even zero in on the ages of the children) t
- Health & Wellness Buyers
If you want to lower the cost of your ads, its clear you need to find the right ways to target your potential clients.
So how do you find new targets for your Facebook ads? Here’s 3 ways.
The Audience Insights Tool.
When we take on a new client, audience research is our first step. We dig deep into learning about who their customers are, what are their interests and the audience insights tool is where we turn to do a majority of the digging.
You’ll find this tool inside of the Ads Manager in Facebook. Its FREE!
Because I love you so much, I’m going to show you how to use it:
Farideh’s Targeting Rolodex
After 200 students went through FB Ads for Launching, I thought I’d save students time by putting together a targeting rolodex of some of the top interests and pages that you can put your ads in front of.
This target rolodex is ONLY helpful if your customers are women entrepreneurs, health lovers and personal development enthusiasts. If your customers are not those kinds of customers – move along, nothing to see here – this is not for you.
Get your copy of the Targeting Rolodex here.
A custom targeting report created just for you by my team.
Oh blush, that’s right, my team and I can take care of this for you!
If you’re too busy to do all the research yourself, we can make this happen on your behalf.
With the Custom Targeting Report, we review and research your perfect customer, search the depths of Facebook targeting options, and hand select targets that are wellsprings of your potential customers.
When it comes to lowering your ads costs and maximizing your profits, targeting is the first step. Do you have any other tips or questions about targeting?