Pin me baby one more time!

Curious about which marketing strategies matter for your launch? I’ve rounded up a handful online marketing statistics to keep in mind while marketing your online course or program. Let’s take a look:

 Online Marketing

  • Digital media consumption has increased 49% in the U.S. since 2013. (comScore 2015)
  • 67% of the buyer’s journey is now done digitally. (Sirius Decisions)
  • Marketers who blog are 13X more likely to generate ROI. (HubSpot 2014)
  • More than 92% of millennials regularly watch digital video. (eMarketer 2015)
  • Mobile perform 4-5x better than online ads for key metrics such as brand favorability, awareness and purchase intent. (Neilson Study 2012)
  • 45% of marketers still don’t formally evaluate their analytics for quality and accuracy or, even worse, don’t know if they do or not. (VentureBeat 2015)

 Email Marketing

  • 66% of online consumers made a purchase as a result of an email marketing message. (Direct Marketing Association 2013)
  • 35% of business professionals check email on a mobile device. (Convince and Convert)
  • Click through rate (CTR) is higher when using the recipient’s first name in the subject line over no use of the first name. (HubSpot)
  • People who buy products marketed through email spend 138% more than people that do not receive email offers. (Convince and Convert)
  • Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group 2013)
  • Your most recent subscribers are the most likely to click through. (HubSpot)
  • Saturday has the highest CTR at over 9% (Sunday is second just under 9%). (HubSpot)


  • 3 is the magic number in terms of email campaigns deployed per webinar. (ReadyTalk)
  • Tuesday and Wednesday are the best days to host webinar. (ReadyTalk)
  • The average webinar attendance rate is 40 – 50% of registrants. (ReadyTalk)

 Facebook Ads

  • 70% of Facebook users log in daily (more than any other social media network. (Business Insider)
  • For every 100,000 followers on Facebook, only 130 people will click on an organic post. (Contently 2015)
  • 78% of marketers are satisfied with Facebook ads. (Forrester Research 2015)
  • Facebook ads cost 75 cents per 1000 impressions when purchased on a CPM (impressions) basis. (Convince & Convert)

Check out these 20 online marketing stats that every female entrepreneur needs to see – TWEET THIS