Ready to generate more profit and scale in your business?

YOU’RE IN THE RIGHT PLACE

YOU’RE IN THE RIGHT PLACE

Hi, I’m Farideh. I help women like you move beyond limiting beliefs and strategies to generate increased profit and scale in their businesses. How do we do this? By assessing your opportunities, evaluating your personal needs, and optimizing your business for profit.

See, I’ve met with hundreds of online entrepreneurs and business owners. I’ve watched women carry around a ton of rules about business – from operations to profitability – and these rules create snags, problems, and profit ceilings. Most of these rules are unspoken, and honestly they need to be broken.

I’m talking about rules like:

I have to…I can’t do it like…Who am I to…I should really…

YOU’RE IN THE RIGHT PLACE

YOU’RE IN THE RIGHT PLACE

Hi, I’m Farideh. I help women like you move beyond limiting beliefs and strategies to generate increased profit and scale in their businesses. How do we do this? By assessing your opportunities, evaluating your personal needs, and optimizing your business for profit.

See, I’ve met with hundreds of online entrepreneurs and business owners. I’ve watched women carry around a ton of rules about business – from operations to profitability – and these rules create snags, problems, and profit ceilings. Most of these rules are unspoken, and honestly they need to be broken.

I’m talking about rules like:

I have to…I can’t do it like…Who am I to…I should really…

Along the way, we usually break lots of rules and ask for help.

Along the way, we usually break lots of rules and ask for help.

The women I’ve met often think they need to do everything on their own.

They try to balance learning, leading, and DIY. Then they hit financial barriers because scale is impossible when you’re the only one on the team. There’s no freedom when you’re tied to your job and struggling to meet your financial goals.

Sound like you?

We really should talk.

READY TO SCALE?

READY TO SCALE?

You started your business for freedom and financial reward, right?

What’s the point of hitting your financial goals (like breaking through the 6 figure mark) when you can’t leave your desk in the afternoon or go away on vacation? When you’re not free to help your kids or take care of yourself, things feel pretty dismal. That’s not what I call success.

Life is rich when you live it on your own terms.

Trust me, I know. My journey includes starting an online business, struggling to scale, and building my brand through multiple launches. I’ve balanced business, family, and life on tour with a band.

I’ve learned a thing or two about determination, grit, and the unspoken rules we need to break to make the most of every possibility. I’m ready to share what I’ve learned with you.

Hi, I’m Farideh. I help women like you move beyond limiting beliefs and strategies to generate increased profit and scale in their businesses. How do we do this? By assessing your opportunities, evaluating your personal needs, and optimizing your business for profit.

See, I’ve met with hundreds of online entrepreneurs and business owners. I’ve watched women carry around a ton of rules about business – from operations to profitability – and these rules create snags, problems, and profit ceilings. Most of these rules are unspoken, and honestly they need to be broken.

Sounds good?

“I sold 10x over my goal and grew my list by 30% with Farideh on my team. There is no way I could have done that without her help. Farideh is a life-saver and you need her.”

– Leah Kalamakis, leahkalamakis.com

METTLE & PROFIT

METTLE & PROFIT

Sharing stories of persistence & profitability, struggle & scale, and what it means to break the rules and boldly chase your dreams.

Is your e-commerce site ready to scale to 50K a month?

I recently met someone at a party who had started an e-commerce site. They told me they wanted to start making $50,000 a month from selling their products. “Great! We’ve got clients who are doing just this”, I responded. I asked them a few questions about their...

read more

What I’m currently doing…

I’m on the road about 100 days a year with my band Rosie & the Riveters. We’ve been featured in Billboard Magazine, Parade Magazine, and had a single in the Top 10 Canadian charts.

I’m co-owner of Ceaser & Bast, a Facebook™& Instagram advertising agency that generates millions in sales for online business owners who enrich the lives of others and have a positive impact on the world.

You can usually find me meditating, reading books to my daughter, or having tea with my husband.

THIS is the rich life that i live on my own terms!

What I’m currently doing…

I’m on the road about 100 days a year with my band Rosie & the Riveters. We’ve been featured in Billboard Magazine, Parade Magazine, and had a single in the Top 10 Canadian charts.

I’m co-owner of Ceaser & Bast, a Facebook™& Instagram advertising agency that generates millions in sales for online business owners who enrich the lives of others and have a positive impact on the world.

You can usually find me meditating, reading books to my daughter, or having tea with my husband.

THIS is the rich life that i live on my own terms!

GOT AN IDEA TO WORK ON TOGETHER?

GOT AN IDEA TO WORK ON TOGETHER?

Let’s explore profitability, scale, and what’s possible for your business. I’m excited to see which unspoken rules we might need to shatter together. 

4 + 9 =