Why you need a launch strategist – even in beta

One month ago, I met with a client about helping her with her next launch.

She let me know she didn’t need me this round because she was in “beta” or what I would consider a soft launch.

She said she was “just going to send an email to her list”.

She felt completely confident that she could handle it on her own.

This week, she called me because she’s completely overwhelmed and needs my help.

This wasn’t a surprise to me. Most of my clients do exactly this.

In this week’s video, I share why you need a launch strategist even in a soft launch or beta.

Join the convo with @FaridehCeaser. How did using a #launch #strategist work for you?TWEET THIS!

Have you hired a launch strategist for your launch? How did it work out? Are you doing a soft launch and losing your mind?

Comment below and we’ll all give you a big hug.


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{ 2 comments… add one }
  • OMG! Farideh, you’re so in my head!! I’ve been saying “I’m just going to launch to my list” haha Love this video! You rock lady!

  • This is the BEST THING EVER: “You’re an expert in what you do… so you should hire someone who is an expert in what THEY do.”


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Nikki-Elledge-Brown-300x300I love how Farideh takes the overwhelm out of something we all tend to resist like crazy (even though we *know* it can lead to direct ROI!). The way she breaks each step into simple (often melodic) chunks is as delightfully refreshing as she is.
Nikki Elledge Brown, nikkielledgebrown.com