Should you sell before you create?

The biggest question I seem to get is should I sell my program or product before I’ve actually made it. And lots of people will tell you yes, you can totally do this. And you can, but know that is it a ton of work!

You probably are kind of pretty confident about how you’re going to create your program or product. And you know kind of all the steps involved in how you’re going to map it out, the goals, and all those kinds of things, and how it’s going to come together.

You might not be as confident about how you’re going to launch it. I want you to know that as much work as it takes to make a product; is how much work it’s going to take to launch the product. You can sell it before you’ve created it, but it’s a ton of work.

Two legitimate reasons to sell before you create are:

  1. You need to raise funds to justify the amount of time you are going to invest in your product and start seeing a return right away
  2. You want to test if people will even buy it before you create it

If you’re going to do that, I have one suggestion: Make your launch smaller.

Instead of selling before you create, consider the following:

  • Beta testing
  • Getting help to launch your product
  • Making a smaller product to test

Otherwise, it’s like climbing two giant Mount Everests, instead of just one.

So should you sell before you create? It’s up to you. But, I always suggest try and separate them. If you can’t do that, then make sure that your launch is manageable, that you have support, and it’s somehow smaller, so that you can launch again in the future with energy.

A smaller launch is a better approach than selling before you create. #launchtips #entrepreneur – TWEET THIS

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{ 3 comments… add one }
  • Completely agree with this Farideh. The thing that puts me off selling before creating is I’ve seen a number of people do that, then either decide to change what the product actually is (presuming the people who had already bought wouldn’t mind!) or who never managed to create the content on the timeline they’d promised people and have to put out a ‘Well I know you said you’d get it now but you’re going to have to wait even longer’ email. Both of those look really bad in my opinion!

  • Great blog. I am a fan of launching before creating and I have learnt to have the course start a week later, after closing enrolement.
    You are right, launching is a big suck of energy, as is creating and having those 2 timelines overlap = exhaustion and /or burnout.

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Leah-circleI sold 10x over my goal and grew my list by 30% with Farideh on my launch team. There is no way I could have done that without her help. Launching is hard. Farideh is a life-saver and you need her.
Leah Kalamakis,