What to do when no one is buying and you’re 3 days into your launch

no sales launch

You’ve worked your butt off on a new program you ABSOLUTELY believe in.

You teased and created desire before your launch date.

Launch day came and went.

No sales.

You check your PayPal links. Everything is working… so why is no one buying?

You start to have a freak out.

Whoa Betty! Hold your horses. Pause. Breathe.

You’re not alone.

I recently asked my private Facebook Group “Launch Warriors and Monster Slayers” what they would/did in this situation and here is what they said:

What I’ve done that was really helpful was ask “What’s holding you back from purchasing”. – Desiree Wolf, desireemarketing.com

I did a FAQ’s email that addressed details of the program and how to help convince your significant other that the program is worth purchasing. – Maureen Witten, beyourselfwellness.com

I scheduled a webinar to get in front of more people and expose them to my teaching. – Kelly Phillips, boostinteractivemedia.com

I reach out to people who expressed interest to find out if they have any questions. – Heidi Thompson, evolveyourweddingbusiness.com

If I was getting good traffic to the site but it wasn’t converting, then I’d presume that there was something in my copy that wasn’t hitting the spot, or that it wasn’t clear enough what I was offering or the value. – Callie Willows, wedowp.co.uk

Rather than lower the price, I added a time limited bonus that worked awesomely (is that a word?). I started to generate conversation around my offering that would increase excitement without being too salesy. And invited peers to the course so I would have influential testimonials for future launches!- Emmy Wu, emmywu.com

Additional Tips

If your product is a high end product, know that individuals often need a few days to make a decision. In this case, be patient and keep promoting/selling your buns off.

Don’t be afraid to reach out to people personally. In this online world we forget that selling is about connection. Reach out and personally invite individuals to purchase the course and/or to a sales call.

Define success by what you can control. When we go into a launch with expectations around sales, we are bound to fail. You cannot control the buying impulse of your customer.

Instead consider defining success by what is in control. Here are some examples of success that is within your control:

  • You created and launched a new product.
  • You’ve grown in your abilities as an entrepreneur.
  • Your team now knows how to launch.
  • You grew in your comfortability to market and sell yourself.

You are not alone. Do not feel that this is some freaky thing that only happens to you. While we hear many stories of breakout success, these are rare. Often behind those breakout successes are multiple low sales launches where they learned from the school of life.

No one is buying during your launch? Do this. – Tweet this!

No matter how big our list is and how much we prepare, our first launch is a test. There is no way to predict the success of your launch.

Have you ever had this happen to you? What did you do?

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{ 9 comments… add one }
  • Great tips!

  • I’ve been taking strong steps to promote my product and it’ll be $97 so it won’t take as much convincing as a product that costs hundreds, but HEY that bit of self-doubt/fear is there. This is super helpful!

    Grrreat post. Would love to see more like this 🙂

  • Yes! Recently launched an etsy shop and had a bunch of views but no purchases. These are great tips!

    • Amy – my wife launched an Etsy shop and made her first sale on day one, then crickets. I was guessing that Etsy was promoting new shops and giving them more traffic. Did you see a fall off in traffic after the first few days?
      Thanks!

      • In launches I find sales and traffic comes in waves or a bell curve. You have to keep telling the story of the product and give people a reason to return time and time again when it comes to a store on etsy. Sales, specials, new products, 1 left all those tell a story.

  • This post was exactly what I needed to read! I am launching my first course, and even though it’s free, I’m not getting the sign ups I wanted. This gave me some great ideas for how to move forward!

  • Lyn Delmastro

    Love all the suggestions about how to work with people not buying! Thank you for the great post!

  • First, I’m loving your website and your style!

    Second, such a great post! I’m currently restructuring my offerings for my website so that they’re not just a bunch of randomly thrown up blurbs, and getting the sales afterward has been on my mind. I don’t have a major launch–course, huge program, etc.–on my agenda just yet, but I look forward to following you to learn more for when that is in the works!

  • I find that people need to feel like they know me as a real human being – hear my voice, see me, feel me in order to trust what I am selling is real and valuable. With so many online personalities and programs I am finding it important to build off of my in-person following – the people who come to my workshops and classes – who have worked with me privately… I ask them to help spread the word about what I have to offer.

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Leah-circleI sold 10x over my goal and grew my list by 30% with Farideh on my launch team. There is no way I could have done that without her help. Launching is hard. Farideh is a life-saver and you need her.
Leah Kalamakis, leahkalamakis.com