Do you have the post-launch blues?

I see it in every client, Launch Warrior and even myself.

You launch.

A week or two later, you close the cart….

and you’re disappointed.

No matter how well your launch goes… you feel super depressed.


Doubting your direction.

When I talk to my clients a few weeks after, they are perfectly happy with their results. A launch flop is now a stepping stone. The success they had is celebrated.

But for the first week or two after… it’s all dismal and disappointing.

Post launch blues

Got the post launch blues? Here’s what you can do about it. – Tweet this

Why is this? Why does everyone get the “post-launch blues”?

Firstly, it’s normal.

Secondly, you are experiencing a “crisis of meaning”.

I first ran into the post-launch blues as a musician. When I performed at a big event, finished a tour, or wrote a song, I was on a high and felt like I could do anything. During that time, it was all work; all flow.

When the project was over, I felt lost, disappointed and wondered what the heck I was doing with my life.

This isn’t a phenomenon only I experience though.

In the book the “Van Gogh Blues”, the writer discusses an artist’s eternal quest for meaning. An artist creates because meaning is the essential passion that they live off of. That meaning for an artist is found in the current project they are working on. Without meaning (or something to work on), an artist feels depressed, blue and in a slump.

As an entrepreneurs, you are all artists.  You create meaning from your launches. Without the next one to hold on to, you feel epically depressed.

How to prepare for the post-launch blues?

Set aside a few days after your launch to be depressed. Take a nap. Have a bubble bath. Get out of the house and close your computer.

What can you do about the post-launch blues if you’re currently in it?

I’m not going to post the “7-steps to over coming your post launch slump”.

Just like with launch monsters, I’m a firm believer in: “If you name it, you can slay it”.

Knowing there is a name for what you are going through is usually enough to help us through those few days. Otherwise, the doctors orders are:

  • Take time to rest and recharge.
  • You cannot force the passion for a new project, it needs to come in its own time.
  • Do a gratitude journal. Write all the positives that came out of the launch.

Have you ever had the post-launch blues before? What did you do? Any advice?

The 7 Launch Monsters That Will Kill Your Online Launch & How to Beat Them
{ 2 comments… add one }
  • OMG YES! After my last webinar I was in a major funk the next day – even though it went great and I got lots of positive feedback. Need to plan and expect that next time.

    Thanks for writing this!

  • Love this Farideh!! I think this is true no matter what outcome you have with your offer – I’ve experience some down moments after my last launch even though it was more successful then I hoped! I think it comes from doing sooo much work and then all of a sudden your done and then we upper-limit!

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Julie-Headshot Farideh’s knowledge of tech and Facebook ads is something I didn’t have, but needed to make this launch a success…. Working with Farideh is amazing. She’s knowledgeable, professional and easy going. Plus, she helped make my launch successful and stress-free. That’s as good as launches get!
Julie Parker,