The difference between beta testing and soft launching

I’m a big fan of both beta testing and soft launching your product or course. In this week’s video, I give you an example of my beta, soft launch and regular launch as a musician.

Beta testing vs soft launching. What’s the difference? @FaridehCeaser explainsTWEET THIS

Beta testing

Beta testing involves sending your product or course to a few champions, customers or colleagues. You invite them for a sneak preview to make sure it works, get their feedback and make any required changes before you officially launch.

Soft launching

A soft launch is a slower, lower key way to put your product out into the world.

Instead of screaming “LOOK AT ME” to the entire world, you let them quietly discover you.

Restaurants do this all the time when they first open. Typically, restaurants do soft launch nights to make sure everything runs smoothly. You want the staff to know what their doing; enough supplies are on hand –  that kind of thing.

A soft launch is a great way to build the skills of your team and gather testimonials for a larger launch in the future.

Have you beta tested or soft launched? What is your experience?

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{ 4 comments… add one }
  • I soft launched my 8 week training school back in May. I’m glad I did because I have been able to grow the product and increase my skills for putting it all together. Just this week, I’m doing a big, HARD Launch. Both have been a lot of fun and quite the experience.

    • Yes! I absolutely agree. It’s a great way to gain confidence in the product and tweak it to make sure its right on the money!

  • Hey Farideh! What would you say to someone who did neither a beta nor a soft launch…and instead just went for it? Strongly advise against or it could maybe work in some instances? 🙂

    Thank you!

    • I say do it! If you’re ready – if you know your stuff – if you’ve tested your product and you know it works – then just go for it!

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Kathryn-Hocking-300x300 Effective Facebook Ads that deliver high return on investment is something that all my e-Course clients struggle with. I am so impressed with the way Farideh starts with a strategic framework for your ads, helps you to pick the best strategy to achieve your goals and then takes you through how to set them up step by step.
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