Case Study: Stress Less & Impress
Web designer and developer, Leah Kalamakis was in the middle of the launch of her first program, Stress Less & Impress when she realized that she herself, needed to stress less.
“I had read every launch article and ebook and I was ready to pull it off myself. But in the last few weeks leading up to launch when I had to actually implement, it was too daunting.”
Going into the launch, Leah had two goals – to sell 10 Stress Less & Impress and to have everything go smoothly during her first launch so she could run the program in the future.
We quickly identified some holes in Leah’s strategy and focused on creating launch emails that would help convert people into buyers.
By the end of the launch a few weeks later, Leah had grown her email list by 30% and exceeded her goal by more than 10x – selling over 100 spots.
“Farideh made the entire launching process smooth, clear and easy. She took away all the stress I felt of having too much to do and not knowing where to start.
I’m pretty sure without her I would have put off the launch longer, missed out on sales and played a lot smaller thinking I could always go bigger “next time”. Solopreneur life can get hard doing everything on our own, but having her there to talk me through my fears, celebrate my wins, and help me play bigger made a world of difference – both for my sanity and my bank account!”
Case Study: Heather Crabtree
As a small business strategist, Heather was ready to package her systems smarts into a smokin’ hot course for creative entrepreneurs. But when the launch monsters began to creep in, she realized she needed help pulling the trigger on her first launch.
“It was a big investment, so I hesitated a little at first because of the cost, but honestly, I trusted that you knew what you were doing and it was going to pay off.”
Going into her first launch, Heather didn’t want to spend money on Facebook ads or affiliates.
Our solution? A bold + strategic move that most people would shy away from. Having no official sales page, she soft launched her course with an early registration fee of $250. A limited number of seats were made available for founding class members, who received fun swag along with other exclusive bonuses.
When it was time to ramp things up, we added a sales page, promo emails and social media content to her launch lineup.
By the end of her launch, Heather had sold 30 spots to her first course with a revenue of over $26,000.
“You were the major key to my successful course launch. You were the strategist who not only had all of the steps ready for me to launch my course, but you were there when the launch monsters started appearing throughout the process. You were so insightful, and since you had done it several times yourself, you knew first-hand what I was going through.”
Case Study: Inspired Coach Collective
Julie Parker is one of Australia’s foremost life and business coaches and trainers. As CEO and Founder of the Beautiful You Coaching Academy, she teaches and mentors women on how to become heart-centered coaches. Looking for another way to support coaches as they grow their thriving businesses, she decided to launch a larger group program: the Inspired COACH Collective.
The missing piece for getting it launched? Someone on her team who could lay out the steps and make it happen on time. So Julie reached out to Farideh for expert launch assistance.
“Initially, I was apprehensive about the cost and time zone difference.”
Going into the launch, Julie wanted it to be fun and enjoyable; she had no interest in dealing with stress or pulling her hair out.
And that’s exactly how we designed her launch experience. Working together, we mapped out a plan to capture the attention of new coaches who were looking for resources and mentorship. Julie also received copywriting assistance and unlimited communication in Basecamp throughout the project.
Building up to the launch, we promoted a special offer via Facebook ads, a segment of her current email list, and social media channels. Once the doors officially opened, we continued promoting her offer to the email list we created from the ads as well as her main list.
“Farideh’s knowledge of tech and Facebook ads is something I didn’t have, but needed to make this launch a success.”
Not only did Julie have an easy breezy launch, but by the end, she had achieved sales above and beyond her launch targets. In face, she had sold 100 spots over her original goal!
“My launch was a great initiative made better by working with Farideh, as we could reach more people and positively impact them. I’m really pleased with how everything turned out.”
She also experienced significant email list growth and a great social media response, which flowed into and positively impacted other areas of her business.
“Working with Farideh is amazing. She’s knowledgeable, professional and easy going. Plus, she helped make my launch successful and stress-free. That’s as good as launches get!”
Case Study: Becky Kinkead
Becky Kinkead of Kinkead Design was a busy graphic and web designer who saw that long term she needed to created more passive income for herself. She had many friends asking her for advice on how to build their own websites that were also beautiful to look at. She started DIYdesign.org and decided she needed some help making it launch. Focused on growing her digital footprint, we worked on helping Becky create a email marketing strategy with a new opt-in offer that would convert.
“I wasn’t sure I would need a coach this early in my course.”
Working with Becky, we identified the needs of her clients and how they would be best served, as well as triggers for people to enroll in the DIYdesign.org course. The new opt-in (5-day graphic design crash course), immediately helped engage visitors to the site with a 450% increase in list growth.
More importantly, with the new email marketing strategy in place, Becky saw an conversion rate of 3% of people now buying as a result of the email. Two features were also secured in blogs prompted by the new opt-in offer.
“I’m glad that I finally pulled the trigger on my idea. Working with Farideh helped keep me accountable and get everything finished. I’m happy with how much got done in a short time span.”
Case Study: Heidi Brockmyre
Heidi is an acupuncturist and creator of an acupressure-based course on fertility. After seeing first hand the result of women in her practice, she wanted to enable women to be able to take control of their own fertility.
Heidi had launched the course in the past, but not with the results she wanted, so she came to Farideh for launch support.
“If I was going to launch this course again, I was committed to doing it right. I know how profound the impact of this information for women, and I wanted to reach as many women as possible.”
Working with Heidi, we created a full plan for her launch ensuring all the key elements were covered from social media to email marketing to the sales page.
“What I loved about this process is that I had support all the time. I could email you in between meetings and you’d get back to me with great answers. I always felt well taken care of, not to mention, you always made it fun.”
Once Heidi’s launch was completed, she had made over 5-figures and doubled the number of sign-ups since her last launch. Best of all, her program is getting results for participants and babies are on the way!
“Going through this launch with Farideh and her team was amazing. I finally feel like I’m not a fraud and fully understand the value of what I’m offering. While I was thrilled to exceed my financial goals, knowing the work I’m doing is reaching more people and making a major difference is the big reward.
I have a solid foundation for future launches and now I know what to expect in terms of sales for my program. Now, I’m confident and excited about moving forward.”
Nice words from nice people:
Launching is stressful & emotional. I’m so glad I had Farideh to help me with the step-by-step system to get my work out there. I felt like she truly had my back and I didn’t have to question or second guess myself. I highly recommend Farideh to anyone who wants to launch. There is a science to launching and Farideh can teach it to you.
– Dayna House, www.teachcoachcreate.com
Farideh is a genius. She’s got an amazingly strategic mind, but with a heart that makes it easy to connect with her and understand her suggestions. What I’m saying is, she’s not boring, and she doesn’t overcomplicate things. Her ideas leap into your lap, and you can’t help but connect with them and get excited for their potential. My biggest complaint is that she’s given me TOO much to work with and it’s taken me longer than I’d hoped to integrate all of her amazing strategies.
– Ellen Ercolini, www.ellenercolini.com
“Farideh is a wealth of strategic launching know-how! Having emotional, technical, and logistical support during a launch empowers you to serve your audience with clarity and heart.”
-Heather K. Jones, heatherkjones.com
“I not only have the confidence to launch my course, but I also know the steps to take to make my launch great!”
– Heather Crabtree, www.heathercrabtree.com
I know more options that suit ME and my business, rather than doing what others do because I feel I have too. I have more clarity about my launch and pre-launch tactics because of working with Farideh. I love her ideas, humour and her ideas (did I mention I really love her ideas?).
– Ellissa Jayne, www.ellissajayne.com
Beyond professional! You know how sometimes you see someone who looks like they’re too good to be true and you wonder if they’re worth it. Well no need to wonder that about Farideh, she talks the talk and walks the walk. She’s totally worth it!
– Holly Gillen, www.hollygstudios.com
Farideh made the entire launching process smooth, clear and easy. She took away all the stress I felt of having too much to do and not knowing where to start. Without her I would have put off the launch longer, missed out on sales and played a lot smaller thinking I could always go bigger “next time”. Solo-prenuer life can get hard doing everything on our own, but having her there to talk me through my fears, celebrate my wins, and help me play bigger made a world of difference (both for my sanity and my bank account!)
– Leah Kalamakis, www.leahkalamakis.com
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