Many moons ago I wrote about My Favourite Tools for Launching. I tested out all the best launching tools and narrowed it down to my top picks so you didn’t have to. Flash forward to today where I have now rounded up my top tips and tools for an Evergreen Launch.  So strap on your […] Read More


  Phew! You did it! You’ve finally closed your sales page and emotionally recovered from the ups and downs that come with a launch.  But the work isn’t over yet and you need not lose steam! I’ve collected some key things you need to do post-launch to ensure a shimmering launch success! Did you have […] Read More


Pin me baby one more time! Have you hired a Facebook Ads Manager… Analyst… Expert… Strategist? These days, the gurus of Facebook advertising go by many names, but a name doesn’t always validate their expertise. Here are 5 warning signs that your Facebook Ads Manager sucks: Have you been promised 1000 leads at $0.01/lead? Maybe […] Read More

facebook ad management

So here’s the thing, I’m bored of teaching people to launch. I’m also seeing success in my music career and I want to follow those open doors. Sooo…its time for another change. For some reason I assumed that starting my business was the only leap I would need to take but no. Not. At. All. I leaped when I […] Read More

Feeling overwhelmed? Check out these productivity hacks to run your online business

Hey there I'm Farideh from! I'm a musician, I run an online business and I'm also a mother to a 15 month old. So I wanted to share with you some productivity hacks that you can use to run your business. One of the reasons why I always wear this black shirt for my videos […] Read More

Should I hire a VA now? This is why you need a VA BEFORE you can afford it.

Pin me baby one more time! Have you ever wondered, "Should I hire a VA?" Hey there, I'm Farideh from! I'm a musician a launch strategist and I run an online business. Today I want to talk to you about why you need a VA now and not just when you can afford it. It's […] Read More

Should you delete a mean comment? Mean commments on my social media post

I'm Farideh from and you know what? People ask me should I delete mean comments on my social media post? Well this has inspired so many feelings in me that I just need to share them. Here is my note to the strangers: I have a very important announcement. Firstly, I know you're not […] Read More

2 businesses on 20 hours a week

  Hey there, I’m Farideh from I’m a musician, a launch strategist and I run an online business. Today I wanted to share with you how I run two businesses on 20 hours a week. Here is my secret… I have 2 pairs of pants and 7 assistants. That is my secret. That is […] Read More

you need a launch strategist

Hi! I’m Farideh from and today we’re talking about 5 signs you need a launch strategist or a launch coach for your next launch. Alright so I’ve been working with launches for a number of years now and I’ve seen a couple of signs in particular that you need a launch strategist. You’re not hitting […] Read More

profitable webinars

Hey there! I’m Farideh from  I made 15 K from webinars last week and I'm going to break down for you exactly how I did that! The first thing you need if you want a profitable webinar is a profitable product! One thing I see a lot of online is people thinking that all products […] Read More

Kathryn-Hocking-300x300 Effective Facebook Ads that deliver high return on investment is something that all my e-Course clients struggle with. I am so impressed with the way Farideh starts with a strategic framework for your ads, helps you to pick the best strategy to achieve your goals and then takes you through how to set them up step by step.
Kathryn Hocking,