Today I bring you a guest post from Anna Long from Electric Empire about beta testing.
Anna’s helped hundreds of rock star women turn their ideas and talents into successful businesses. I just knew she would be the right person to share her thoughts on beta testing with you.
Ps. She’s also does some really cool stuff! When she’s not cheerleading or strategizing her clients’ successes, you can find her traveling the world with her husband Shea.
You wouldn’t mop the floors without sweeping first. You wouldn’t cut an onion without peeling it first. And you DEFINITELY shouldn’t launch without TESTING your idea first!
Hey, Anna here from Electric Empire. Last August I invested in working with Farideh to re-launch my Idea to Empire program. During my time with her, I doubled my profits from my initial launch 6 months prior, and I also learned a ton!
But working with Farideh was technically the 2nd step to my launch success. The 1st step to my launch success was beta testing my program.
What is “beta testing?” you might be asking.
Beta testing is essentially the process that you walk through to vet your ideas. It’s like a dress rehearsal for a big play. It’s mandatory if you want to launch and profit.
Beta testing will ensure that whatever you create:
- delivers the value you’ve promised
- is something that people actually want to buy
- is something that you actually want to deliver
And when you beta test correctly, you:
- save yourself money (because you only make investments towards the creation of something that will be successful)
- get more experience so that you gain more confidence
- win praise and testimonials from people so that future buyers will trust in you (and likely buy from you)
Ok, have I convinced you of the importance of beta testing yet? Yes!
I’ve helped a ton of business owners beta test their ideas for all sorts of things ranging from new businesses to group programs to VIP offerings. While these things are all different, the actual testing of them is really pretty much the same. In my Beta Lab course, I dive into the 8 particular steps that I like all my clients to walk through when testing.
For the sake of brevity, I’m going to touch on 2 crucial elements of beta testing that you should make sure to implement so that you can ensure a successful launch.
PICK YOUR TESTING GOALS:
Depending on how long you’ve been in business and what you are testing, you will likely have a different testing goal than your virtual neighbour. I want you to get really clear on exactly what you hope to get out of your beta test before you go about marketing it. Do you hope to get testimonials? Do you hope to gain exposure within a certain group? Do you hope to test your program to make sure your buyers get the results you hope they will get?
When I was figuring out whether or not I wanted to pursue business strategy, I set up my first real beta test. I offered 1 free month of biz coaching to 5 different women.
Testing goal: I went into it with an idea of how I could help them, but no clue about whether I would truly enjoy it or not. I went into the beta test to figure out if this was a business I wanted to start. Once I did this testing, I was blown away and shocked at how much I LOVED it. Because my clients saw results in only a month, I used it as an opportunity to segway them into paying clients AND to get get testimonials. I ended up hitting 3 birds with one stone, even though I went into my testing with one idea in mind. For the record, I quit my day job within three months of that test!
MARKET IT LIKE IT’S WORTH 1 MILLION BUCKS:
There is no one way to price your beta offer. Some are free, others are discounted, and some are full price. Whichever way you choose, you need to market it as though it were a regularly priced item. I see many newbies make the mistake of coming up with a great idea to test, and then instead of marketing it well, they put a drab one-liner up in a Facebook group and hope for the best. What ends up happening is that everyone ignores them, and then they think the “idea” is a bad one when, in reality, it was the way they promoted it that needed improvement.
When I offer free or low-priced new offerings that I’m testing, I always create a cute promo image, as well as a page on my website that is devoted to the new offering (even if it is free). I still create a mini-sales page that tells people what they will get and all the logistics that they will need to know. Essentially, I treat it very much like a regular item or package that I sell, so that people feel like they are getting an amazing deal when they sign up.
When you are beta testing, make sure that whatever you are testing has:
- some type of cute marketing badge or image (you can make ones for free on picmonkey.com)
- a dedicated page on your website where you have copy that explains what they will get and how to sign up
If you’d like to dive in to the world of beta testing and get a little free support along the way, make sure to check out my free 6-part beta-lab training. It’s devoted to get you up and running with your beta super fast!