3 surprisingly easy steps for exponential growth

Are you tired of small steps and ready for the big leap?

You have everything ready to take off, but what do you do to make it happen?

I’m the kind of girl that wants things to happen NOW. Not tomorrow, not a year from now, NOW.

A few years ago, I released a record and spent a TON of money on it. It was a  total stretch. There was a market for the album, but it was a very niche audience.

I wanted to world to see it. So, I sat and did my “evil genius work” – plotting and scheming the ways I could ensure the right people heard it.

I decided to do a 90-day house concert tour in the US. I ‘d reach out to people I did not know, ask to stay in their house, perform for their friends and sell CDs.  It was a GINORMOUS task! From my experience, I find big, bold jobs are the most inspiring and get the most results.

It knew this option would give me the grass roots foundation I needed to grow online sales later.

My team of one organized it, promoted it and made it happen. 3 months later, I had made a name for myself in my niche and was selling albums like crazy.

I didn’t grow one small step at a time. I experienced exponential growth. My fan base grew from 0-1000. I sold out of my first printing of the CD. I received an invitation to perform at the San Francisco Opera House. My work was shared and talked about in my niche audience.

3 surprisingly easy steps for exponential growth – Tweet that!

 1) Create a Marketing Strategy

You need  a marketing strategy to achieve your sales goals and audience growth. Not only did I book the concerts, I crafted ways to connect with my audience before, during and after performances. I created systems that encouraged my hosts to easily share my work to ensure the house was filled with the right kinds of people. While at the show, I put on a damn good performance that nourished and served my audience. They recognized that I I truly loved and appreciated them.  I also had a follow up system in place to keep in touch with my fans long after my show was over.

This is the first step in my  Grow Your Tribe Bootcamp. We brainstorm creative, fun and non-icky ways to get you noticed.

2) Ask for help

A team of one is always limited. You need advisors, mentors, champions and influencers on hand to help. I didn’t know a single soul in the US , but I was planning a 90 day concert tour. I began by asking my current customers who they knew. I reached out to individuals online. I looked for collaborations with similar artists.

This is why the Grow Your Tribe Bootcamp is a group program. You are limited with only one brain and one way of doing things. Your fellow bootcampers will see opportunities for you that you can’t see for yourself. You’ll have an opportunity to bounce your ideas off of other entrepreneurs. Peer collaboration could be just the thing you need to build your confidence.

3) Take massive action in a short period of time

I absolutely believe that MASSIVE ACTION= MASSIVE RESULTS. I see it all the time in my work. When you focus all your power and intention in a small amount of time, the results are incredible!

Exponential growth occurs when you take 4-12 weeks to focus, draw on the power of a community and execute a killer marketing strategy.

Take Action Now

In the comments below, tell me:

Which of the 3 steps are you excellent at?

Which one do you need to incorporate more of into your business?



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  • If I HAD to choose which of the three I was the best at… I would choose “asking for help”. The one I need to incorporate more marketing strategy into my business.. I’m working on the how. (So awesome about your 90-day tour!)

    • Thanks Brianna! I’m so jealous that asking for help is your strength! That will go such a long way in the end. Stick around her and the marketing strategy part for you will be easy!

    • I agree: asking for help would be my go-to because having a tag-team sometimes to do certain projects helps with the accountability factor and the breaking up of tasks.

  • Well done on your big, bold actions! It’s so inspirational. I’m good at asking for help, but I struggle to be bold – it’s baby steps for me right now!

    • Yes to baby steps! I bet they are big bold actions though. Small steps are often the biggest game changes. Keep it up!

  • Kudos for doing such a brave thing! Just the thought of putting myself out there in such a way makes me cringe, but I guess that shows where my comfort zone is…

    I’d say I’m particularly bad at asking for help, but I’m good with the other 2.

  • Amy

    You have some serious lady balls! That’s an amazing story. I’m great at creating a marketing strategy, and I’m pushing myself HARD to become better at taking massive action. It truly is the only way to make big leaps. Asking for help, well, I could definitely work on that. Thanks for sharing!

  • I’ve gotten agree with Amy about the serious lady balls! I think I’m pretty good at number 3, I like to take massive action in big chunks….but I’m not so great at asking for help. So that is what I’m going to focus on. I know how much I enjoy helping others when asked, and how much the people around me would be happy to help, all I gotta do is ask!

    • helping others makes us feel soo good – I’m glad you’re gonna let us all help you more in your social media dominance leah!

  • Great advice and kudos to you for such an amazing and successful tour. I’m excited to put these tips into practice.

  • Well I’m terrible at asking for help, but I’m great at making shiz happen fast (ut oh, that sounds naughty!)…I can’t say I
    m fabulous at planning out my marketing, but I’m getting better and more creative each launch!

  • I’m awesome with taking action now. If I want it done, it gets done now.

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Nikki-Elledge-Brown-300x300I love how Farideh takes the overwhelm out of something we all tend to resist like crazy (even though we *know* it can lead to direct ROI!). The way she breaks each step into simple (often melodic) chunks is as delightfully refreshing as she is.
Nikki Elledge Brown, nikkielledgebrown.com