20 Online Marketing Statistics Every Woman Entrepreneur Needs to See

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Curious about which marketing strategies matter for your launch? I’ve rounded up a handful online marketing statistics to keep in mind while marketing your online course or program. Let’s take a look:

 Online Marketing

  • Digital media consumption has increased 49% in the U.S. since 2013. (comScore 2015)
  • 67% of the buyer’s journey is now done digitally. (Sirius Decisions)
  • Marketers who blog are 13X more likely to generate ROI. (HubSpot 2014)
  • More than 92% of millennials regularly watch digital video. (eMarketer 2015)
  • Mobile perform 4-5x better than online ads for key metrics such as brand favorability, awareness and purchase intent. (Neilson Study 2012)
  • 45% of marketers still don’t formally evaluate their analytics for quality and accuracy or, even worse, don’t know if they do or not. (VentureBeat 2015)

 Email Marketing

  • 66% of online consumers made a purchase as a result of an email marketing message. (Direct Marketing Association 2013)
  • 35% of business professionals check email on a mobile device. (Convince and Convert)
  • Click through rate (CTR) is higher when using the recipient’s first name in the subject line over no use of the first name. (HubSpot)
  • People who buy products marketed through email spend 138% more than people that do not receive email offers. (Convince and Convert)
  • Nurtured leads make 47% larger purchases than non-nurtured leads. (The Annuitas Group 2013)
  • Your most recent subscribers are the most likely to click through. (HubSpot)
  • Saturday has the highest CTR at over 9% (Sunday is second just under 9%). (HubSpot)

Webinars

  • 3 is the magic number in terms of email campaigns deployed per webinar. (ReadyTalk)
  • Tuesday and Wednesday are the best days to host webinar. (ReadyTalk)
  • The average webinar attendance rate is 40 – 50% of registrants. (ReadyTalk)

 Facebook Ads

  • 70% of Facebook users log in daily (more than any other social media network. (Business Insider)
  • For every 100,000 followers on Facebook, only 130 people will click on an organic post. (Contently 2015)
  • 78% of marketers are satisfied with Facebook ads. (Forrester Research 2015)
  • Facebook ads cost 75 cents per 1000 impressions when purchased on a CPM (impressions) basis. (Convince & Convert)

Check out these 20 online marketing stats that every female entrepreneur needs to see – TWEET THIS

 

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Kathryn-Hocking-300x300 Effective Facebook Ads that deliver high return on investment is something that all my e-Course clients struggle with. I am so impressed with the way Farideh starts with a strategic framework for your ads, helps you to pick the best strategy to achieve your goals and then takes you through how to set them up step by step.
Kathryn Hocking, kathrynhocking.com